In this episode, CultureBee catches up with James McLachlan, previously Editorial Director at Culture Trip, to talk about the role of storytelling in candidate attraction.
We talk about what makes a good story and how to tell it, and how storytelling can help you attract people that will thrive in your company.
Jame McLachlan’s profile:
James McLachlan is a writer and editor who has worked for the BBC, travel start-up Culture Trip and numerous arts and culture publications. With a background in multimedia storytelling – print, broadcast, video and online – James has a nose for a great story and how to tell it.